How to Turn Off Comments on Facebook Ads

Running Facebook ads is a great way to grow your business and reach new audiences. But sometimes, the comment section can attract spam, negative feedback, or off-topic discussions that hurt your brand’s image.

While Facebook doesn’t allow you to fully turn off comments on ads, there are effective ways to control them.

With the right moderation tools and settings, you can manage ad comments smoothly and maintain a positive brand presence.

TL;DR

You can’t completely turn off comments on Facebook ads, but you can manage them. Use Ads Manager to hide or delete comments manually, or set up filters in your Page settings to block certain words and profanity. Third-party tools can also automate moderation and keep your ad sections clean while maintaining engagement.

Why You Might Want to Limit Comments

Comments can create social proof, showing people that your ad gets attention. But sometimes, comments can turn into distractions or even harm your brand image.

You might want to manage comments when:

• You’re running time-limited or sensitive promotions.

• Your ad attracts spam or repetitive questions.

• Competitors or bots use your ad’s comment section for self-promotion.

Controlling comments helps you protect your brand reputation and maintain a better experience for users who engage with your ad.

Also read: How to Find Someone’s Facebook from Their Instagram

Can You Turn Off Comments on Facebook Ads?

The short answer is no, you can’t completely disable comments on Facebook ads. However, Facebook offers moderation tools that allow you to hide, delete, or filter comments automatically.

These tools help you manage interactions while keeping your ads active and visible. Meta (Facebook’s parent company) is also testing more advanced comment control features for some business accounts, giving advertisers more flexibility.

How to Manage Comments on Individual Facebook Ads

If you want to control comments on a specific ad, you can do so manually through Ads Manager. Follow these steps:

1. Open Ads Manager and click on the Ads tab.

2. Find the ad you want to adjust and click Edit.

3. In the Ad Preview section, select the dropdown menu next to See all previews and sharing options.

4. Choose See post.

5. From there, click the three dots next to any comment to hide or delete it.

This method is best for one-time actions or when you only have a few ads to monitor. It’s a manual approach, but it gives you full control over each comment.

How to Set Up Automatic Comment Moderation

If you manage multiple ads or pages, it’s more efficient to set up automatic comment filters. You can do this through your Page settings or the Meta Business Suite.

Here’s how:

1. Go to your Facebook Page settings.

2. Navigate to Content Moderation or Comment Moderation.

3. Add a list of words, phrases, or emojis you want to block.

4. Turn on the profanity filter to automatically hide comments with inappropriate language.

Once activated, these filters will apply to all your public posts and ads, saving you time and keeping your ad sections clean.

Also read: Why Is Instagram Restricting You from Following Someone

Using Third-Party Comment Moderation Tools

Some advertisers prefer using third-party moderation tools, especially for larger campaigns. These tools can automatically detect and hide negative or spammy comments, even if they don’t contain specific blocked words.

Popular third-party options include:

Tool	Key Feature
Agorapulse	Filters spam and auto-hides comments based on keywords
Sprout Social	AI-driven sentiment analysis
Hootsuite	Centralized inbox for ads, comments, and messages
BrandBastion	Real-time ad comment moderation

These tools integrate with Facebook Ads and can help you manage multiple accounts or brands efficiently.

Important Considerations Before Hiding Comments

While it might be tempting to hide every negative remark, remember that comments are part of Facebook’s engagement signals. The platform’s algorithm measures interactions including comments to determine the quality of your ad.

If your ad receives consistent engagement, it may help lower your cost per result. So, instead of removing all comments, consider replying to questions or clarifying misunderstandings. This approach can build trust and improve ad performance.

Handling Persistent Negative or Spam Accounts

Sometimes, certain users repeatedly post spam or violate community standards. In these cases, you can take stronger actions:

• Report the user for spam or inappropriate behavior.

• Ban the user from your Page to stop them from commenting again.

You can manage this in your Page settings under People and Other Pages. Taking these steps keeps your Page community healthy and professional.

Best Practices for Managing Comments on Ads

Here are a few simple tips to maintain control without losing engagement:

• Review comments regularly daily if possible.

• Use polite, short replies to address genuine concerns.

• Keep your moderation word list updated with new spam trends.

• Avoid deleting all comments; hide only the ones that hurt your brand image.

By combining manual checks with automated filters, you can keep your ad comment sections clean, helpful, and positive.

Quick Comparison: Manual vs. Automatic Comment Control

Method	Control Level	Effort	Ideal For
Manual (via Ads Manager)	High	Time-intensive	Small ad campaigns
Automatic Filters	Medium	Low	Pages with recurring spam
Third-Party Tools	Very High	Minimal	Large or high-traffic accounts

Final Thoughts

While you can’t completely turn off comments on Facebook ads, you can take full control of how they appear and what stays visible. Using Facebook’s built-in tools and smart moderation practices, you’ll be able to focus on your campaign’s goals without distractions.

Managing your ad comments isn’t just about removing negativity it’s about creating a better, more trustworthy experience for your audience.